TikTok has become one of the most popular social media platforms in recent years, with millions of users worldwide. It has also become a useful platform for businesses to reach a younger audience and promote their products or services. If your DMO isn’t familiar with TikTok, check out Relic’s presentation to learn the basics on how to get started. Once you feel more comfortable with the platform, the next step is to refine your content and try to go viral. There is no cookie-cutter way to “make it big,” but here are five tips that can help you up your chances.
1. Create engaging content
One of the most important things to keep in mind when creating content for TikTok is to make it engaging. Users on TikTok love content that is entertaining, informative or inspiring. Some of the content that does the best on TikTok is relatable. The key is to create videos that your audience will enjoy and want to share with their friends. You can achieve this by using humor, music, or incorporating popular trends.
2. Collaborate with influencers
Collaborating with influencers is a great way to expand your reach on TikTok. Influencers have already built a large following and their followers trust their recommendations. Working with an influencer can help you get your brand in front of a new audience and if the influencer likes your product or service, they will likely promote it to their followers. Choosing the right influencer and maintaining a relationship with them can be challenging. Make sure to research the best practices for working with influencers beforehand.
3. Use trending hashtags
Trending hashtags are a great way to get your content in front of a wider audience on TikTok. By using popular hashtags, your content will appear in the feeds of users who are interested in that topic. Make sure to include the name of your destination as a hashtag. You can also find popular hashtags by browsing the “Discover” tab or by doing a quick search.
4. Post at the right time
Timing is crucial on TikTok. You want to post your content when your target audience is most active on the platform. This will increase the chances of your content being seen and shared. According to research, the best times to post on TikTok are early in the morning and late in the evening. You can also look at your TikTok analytics to determine when your audience is most active and cater to that.
5. Engage with your audience
Engaging with your audience is a great way to build a loyal following on TikTok. Respond to comments, ask for feedback, and create content that encourages interaction. Finding content creators that post about your destination and asking them if you can repost their content on your page is also a great way to encourage others to post about you and reward them with more exposure. By engaging with your audience, you are building a relationship with them which will keep them coming back for more.
Going viral on TikTok as a business takes time and effort. You need to create engaging content, collaborate with influencers, use trending hashtags, post at the right time and engage with your audience. By following these tips, you can increase your chances of going viral and reach a wider audience on TikTok.