What do six amusement centers, nine ski resorts and over 500 miles of outdoor trails have in common? They are all found within Davis County, Utah, a destination where visitors are never bored. Relic completed a successful rebrand for Davis County in 2020, creating a new logo and tagline that showed oﬀ the exciting area. What was originally Davis County Tourism and Events became Discover Davis with a new tagline “Utah’s Amusement Capital.” The rebrand highlighted a myriad of ways for families to enjoy the entertainment and outdoors in Davis County.
Discover Davis resides north of Salt Lake City, Utah and is the perfect area for family fun. There is something for everyone between Lagoon Amusement Park, SeaQuest interactive aquarium and four other amusement centers. Davis also boasts Antelope Island State Park, the Great Salt Lake and nine ski resorts to explore. Relic aimed to boost tourism growth and market the area’s activities with the rebrand.Let’s talk