CAREERS

Digital Marketing Manager

Job Description

We’re on the hunt for a Digital Marketing Manager with impeccable strategic vision who understands the digital playing field and can innovate and drive results until our clients are throwing roses at our feet. The successful candidate will demonstrate an exceptional knack for building campaigns to target audiences, learning from the results, and optimizing to those results.

Responsibilities

  • Lead marketing campaigns from the idea stage through to their execution and implementation across a variety of platforms.
  • Stay current with emerging opportunities in the digital marketing world.
  • Onboard new clients running PPC, display, paid social, programmatic and/or marketing automation campaigns.
  • Proactively monitor digital campaigns in order to keep them effective and optimized for ultimate ROI and report on successes/failures.
  • Optimize search campaigns by using keyword research, keyword bids adjustments, negative keywords, ad testing, ad scheduling, keyword expansion, and more.
  • Establish digital marketing KPIs and track campaigns accordingly.
  • Adept at setting up and running A/B testing for ad campaigns.
  • Actively strategize and provide recommendations to clients on how to improve digital campaigns and ads performance.
  • Lead and navigate client communication when applicable, including pitching new digital marketing strategies and solutions.
  • Glean key insights from client-provided and digital annual data in order to provide insight to the team and steer the client’s strategy in the right direction.
  • Utilize Google Analytics, Google Tag Manager, and other platforms to track and measure conversion performance.
  • Actively collaborate with other service departments to ensure digital marketing campaigns tie into the client’s holistic marketing strategy.
  • Oversee and coach digital marketing team members on digital marketing campaigns as needed.
  • Collaborating with team directors to set and stay within budget.

Qualifications

  • Bachelor’s Degree
  • 3-5 years of experience
  • Multi-channel strategy and execution experience
  • Positive attitude with a hunger for knowledge and learning
  • Excellent communication skills both written and verbal
  • Self-driven with the ability to adapt quickly to new technologies and marketing approaches
  • Shows initiative, is proactive
  • Takes effective criticism and always look for improvement
  • Able to prioritize, manage stress and work in a fast-paced environment
  • Collaborate with team across departments and throughout the entire company
  • Demonstrated leadership experience
  • A capacity for statistical analysis
  • Developed organizational skills
  • Extremely strong attention to detail
  • Positive attitude
  • Team player
  • Willingness to learn and grow within the role