Public Relations and Content Director

Relic Agency is a dynamic, full-service marketing agency focused on tourism, located in Provo, UT. We’re on the lookout for an enthusiastic and motivated Public Relations and Content Director to join our vibrant team.

As the Public Relations and Content Director, you’ll take the lead in shaping our PR and content initiatives, including social media, while overseeing our team’s creative output. Your role will encompass building strong media relationships, devising communication strategies, and ensuring top-notch content quality aligned with client brand voices.

Job Description

We are seeking an experienced PR and Communications professional who is poised to foster media connections,craft communications strategies, and establish impactful brand voices for both Relic and our clients. Exceptional writing and editing skills, coupled with social media expertise, are essential. Prior involvement in the tourism sector is strongly considered. 

Responsibilities

As the PR/Content Director, you will spearhead and supervise the following:

Leadership and Management

• Manage the public relations, content and social media team members, developing and maintaining a high-performing team culture that fosters collaboration, innovation, and accountability
• Regularly guide and mentor team members, helping them set goals, providing guidance and support, as well as conducting quarterly performance evaluations
• Delegate tasks and set deadlines within the PR/Content team to ensure deadlines are met
• Tracking billable hours accurately and maintaining profitable project scopes
• Monitoring and optimizing team bandwidth, collaborating with supervisors to address challenges
• Establishing strong cross-departmental partnerships for holistic campaigns and messaging

General

• Learn and protect clients’ brand voice(s) in all content and messaging 
• Attend immersion familiarization trips for clients as necessary
• Establish inter-departmental relationships at Relic to produce effective holistic campaigns, initiatives and messaging 
• Develop budgets for each client for public relations, content and/or social media according to their needs and funding
• Collaborating with the Digital Team to create insightful quarterly and annual reports, offering data-driven recommendations for refining future PR, content, and social media strategies
• Expanding revenue through client relationship growth and identifying new opportunities
• Oversee the development of each client’s editorial calendar, establishing deliverables clients can expect in a timely manner each month, integrating themes with clients’ priority messaging and other campaigns across departments

Public Relations

• Crafting and updating media kits for PR clients and Relic on an annual basis
• Cultivate and maintain media relations in local, regional and national target markets
• Crafting and disseminating press releases to appropriate media channels
• Representing clients in media interactions on occasion
• Pitch, manage and coordinate events, initiatives and promotions for each client 
• Arrange journalist visits and press trips on the behalf of clients and coordinate with media and client, occasionally guiding the trip

Content

• Edit and approve all content (blogs, newsletters, emails, etc.)  before submission to the Account Managers, following each client’s style guides and voice rules
• Collaborating with other department leaders to create owned media assets
• Review content from other teams for both clarity and grammar 
• Ensure client style guides are up-to-date

Social Media

• Create/review and approve client social media content calendars
• Overseeing post deployment through appropriate tools
• Providing clients with best practices and insights from campaigns
• Coordinate with the Digital Team for paid social campaigns

Other

• Help with New Business Team with the RFP process, occasionally attending in-person pitches
• Other duties as requested/assigned 

Preferred Qualifications

• 5 years or more of public relations industry experience
• Strong writing and editing skills
• A bachelor’s degree or higher in public relations, communications, journalism or similar field. 

Benefits

• PTO/vacation days
• Flexible work schedule (hybrid vs remote)
• 401k
• Health insurance
• Other benefits

About Relic

Relic is a full-service advertising agency specializing in serving diverse tourism clients nationwide, spanning from California to South Carolina. Our agency functions as an extension