Tourism PR Director

Job Description

We are looking for an experienced PR professional who is ready to develop and execute PR strategies for our clients, including cultivating media relationships, managing communications initiatives, establishing a strong brand voice to both audiences and stakeholders, and solving unique marketing problems through PR solutions.


As the PR Manager, it will be your responsibility to oversee and perform the following:

  • Manage, train, and develop public relations, content, and/or social media specific personnel as needed
  • Take ownership of and help build out our product offerings for public relations, content, and social media as needed
  • Learn the unique nuances of the destination marketing industry and become a tourism-specific PR expert
  • Develop and nurture clients’ brand voice to their audience and stakeholders
  • Build-out media kits for clients
  • Cultivate and maintain media relations in local and national markets
  • Write and promote press releases to the correct media channels for each client
  • Prepare quarterly and yearly reports providing clients with the successes of their PR campaigns and strategies as well as ways to improve their public relations and social media moving forward
  • Work with your team to create content calendars for each client, establishing deliverables clients can expect in a timely manner each month
  • Pitch, manage, and coordinate events, initiatives, and promotions for each client
  • Develop yearly PR budgets and timelines customized to each client’s needs and track success based upon established KPIs
  • Collaborate with other departments at Relic to produce holistic marketing campaigns according to client goals
  • Conduct research for clients to create strong strategies and campaigns


  • 3-6 years or more of industry experience
  • A bachelor’s degree or higher in public relations, communications, or similar field
  • Working knowledge of advertising tactics and/or the tourism industry preferred
  • Demonstrated leadership experience
  • Excellent written and verbal communication skills
  • Able to prioritize, manage stress and work in a fast-paced environment
  • A capacity for statistical analysis
  • Developed organizational skills 
  • Positive attitude
  • Team player
  • Willingness to learn and grow within the role
  • Shows initiative, is proactive