Relic Agency

PORTFOLIO

Madera County
California

Madera County, CA is the southern entrance to Yosemite National Park. As a way to highlight specific county regions while visually representing the personality for the brand, we created the Madera County “Welcoming Committee”.

The Welcoming
Committee

Madera County // Visit Yosemite // Character Illustration Campaign

We created friendly animal characters that might be seen in Madera County and utilized our custom illustration and animation across all channels, including trading cards for the kids!

Instead of bland, generic travel guides and stock photos, Madera has been utilizing these characters as the virtual tour guides across their website and marketing materials, with each character personality representing a unique type of visitor persona.

The Characters

RACOON

Ricky

BLACK BEAR

Sierra

HONEYBEE

Honey

BALD EAGLE

Blake

SABER-TOOTHED CAT

Mr. Mead

SQUIRREL

Sandy

GREAT HORNED OWL

Galen

FOX

Arte

TARANTULA

Nugget

Trading Cards

Intro Video

Visit Yosemite Madera County // Welcoming Committee // TV Spot

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Discover Davis Utah

Destination Rebrand // Destination Campaign

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Destination Rebrand

Madera County California

Destination Character Illustration Campaign

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Social Campaign // Recovery Campaign

Case
Studies

Meanwhile, browse some of our awesome partners’ projects.

SEE HOW SEVEN SOCIAL POSTS

Reached Over 1 Million People And More Than 100,000 Engagements.

View case study

HOW SOCIAL ADS

Increased The Hola Laredo Podcast’s Listenership By 657% In One Month.

View case study

HOW RED SANDS HOTEL & SPA

Increased Bookings By 623% Quarter Over Quarter.

View case study

HOW MADERA COUNTY

Used Illustration To Differentiate Their Destination From Others In The Yosemite National Park Area

View case study

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