Touchpoints:

The Destination Marketer’s Guide To Brand Evaluation And Enhancement

A brand is the sum of all the touchpoints an organization has with the outside world. This principle holds whether you’re a destination, a lodging partner, or a soda company (now we’re thirsty). Some of these you can control, some of them you can’t.

“Touchpoints” is Relic CEO Adam Stoker’s guide to evaluating and enhancing a destination’s brand.