Relic Agency



The Destination Marketer’s Guide To Brand Evaluation And Enhancement

A brand is the sum of all the touchpoints an organization has with the outside world. This principle holds whether you’re a destination, a lodging partner, or a soda company (now we’re thirsty). Some of these you can control, some of them you can’t.

“Touchpoints” is Relic CEO Adam Stoker’s guide to evaluating and enhancing a destination’s brand.

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The philosophies behind Touchpoints are most powerful when put into action. Check back soon to get some helpful insight on how we approach the strategies outlined in Touchpoints.

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