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Our Approach
to Destination
Marketing
At Relic, we create owned media assets that power earned, shared and paid media strategies
We focus on building communities through developing valuable owned media assets, building long-term relationships with potential visitors that lead to not only visitation, but repeat visitation.
Rather than just capturing existing demand, we create it, proactively shaping perceptions and desires with innovative strategies. Discover how our approach can transform your destination.
The Three Cs of
Content Strategy
Our approach to owned media revolves around the Three Cs: Content, Community and Commerce. We create compelling content that cultivates communities, which leads to sustainable commerce.
How we do this revolves around owned media content. Owned media refers to assets a destination owns and has complete control over, like its website, blog, web series and more. Unlike traditional paid media, where you pay to advertise to a rented audience through various platforms, owned media allows you to create and share your message directly with your owned audience. It’s all about building your brand’s story and fostering a direct relationship with your audience without any intermediaries.
Focusing on building your own audience lets you control the narrative, making your marketing initiatives sustainable against changes on rented platforms and deepening your connection with your audience. This, in turn, leads to increased, sustainable commerce as your audience becomes repeat visitors to your destination.
While a full-service marketing strategy is crucial, our promotion of content prioritizes a balanced media mix, leveraging paid, earned and shared media to maximize fiscal efficiency and ensure sustainable success, thus reinforcing the community and continuing the cycle of the “Three Cs”.
Elevate Your
Destination’s
Narrative
We’re a full-service agency but with a key difference that makes us truly unique. Our strategies start with building owned media assets that power all the other marketing channels.
We provide comprehensive marketing services, including media placement, public relations and creative solutions all powered by owned media prioritizing promoting content over ad purchasing. This results in the construction of modern communities without geographical restrictions.
Our strategy builds meaningful relationships with potential visitors, resulting in sustainable commerce in perpetuity.
Want to see the difference for yourself? Get in touch with us to discover how our content-first strategies can elevate your destination brand and ensure sustained success.
Case
Studies
We’re not ones to brag. It takes good clients to make a good agency. Take a peek at some of our favorite projects.
CHECK OUT RELIC’S COLLABORATION EFFORTS ON A
Viral viewer-driven YouTube series with Ice Shaker and the Gronkowski brothers
HOW SOCIAL ADS
Increased the Hola Laredo Podcast’s listenership by 657% in one month.
