In 2020 Bryce Canyon Country, with Relic, decided that improving their social media engagement would help them stay connected to their visitors and help everyone experience the beauty of the destination. Relic’s top strategy was implemented for organic social media using a content curation approach through Facebook. Relic gathered existing photos and blog posts from talented users who had tagged Bryce Canyon Country and shared it with their followers. Relic also sent invitations to like Bryce Canyon Country’s page to as many people as possible who engaged with their posts.
The goal of this campaign was to increase followers, and beyond that vanity metric, Relic wanted to share the beauty of Bryce Canyon Country and create a strong social community online.Get Similar Results