Influencer marketing brings awareness to products, services and activities in the destination industry. In September 2018, Garfield County, known as Bryce Canyon Country, hosted influencer Shannon Hall (@heyshannonhall) at Ruby’s Inn for a variety of events. Activities included the Fly-in and Car Show, Canyon 2 Canyon Bike Ride event and hiking Bryce Canyon National Park.
Relic understood that Bryce Canyon Country often targets millennial-aged and adventurous audiences. With almost 17,000 engaged Instagram followers at the time, Shannon Hall fit the profile of the desired audience. On her trip to Bryce Canyon County, she posted at least one post and 2-3 stories per day. Her posts and stories highlighted the full experience including events, lodging and meals.REQUEST A CONSULTATION