When the pandemic closed many in-person activities, Relic and Utah Valley Home Builders Association needed a new plan for the annual Parade of Homes. The event was postponed to August 2020 and would need a different approach to continue. Most people were staying at home during the summer and all large events were postponed or canceled. Through research, Relic discovered that people still wanted to view the homes without risking getting sick. The solution was to incorporate something new — a virtual parade.
Relic created a website allowing those who did not feel comfortable attending in-person to view the homes virtually. Relic showcased seven homes, builders and other associated companies on the website. In previous years, Relic had used traditional and digital media including billboards, TV and radio ads, PPC and social media. Adding the new website to these efforts allowed Relic to increase attendance by over 50% from the previous year.REQUEST A CONSULTATION