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The Rebrand
Davis County has a crazy amount of entertainment options, but they were missing out on conveying that sense of fun with their brand identity.
We helped them take a look in the mirror (they liked what they saw) and develop an identity to take into the future: as the amusement capital of Utah. The tourism office logo was swapped for a Discover Davis identity, and all touchpoints were completely revamped.
The Campaign
With a brand new look and a refreshed list of target personas, the next step was an awareness campaign. The “Discover” message was leaned on heavily as we encouraged both visitors and residents to discover real life, the simple joys and sense of adventure available in Davis County.
Now, local stakeholders better understand the identity and tone of the county’s brand and how their brands can integrate with it.
More to
Check Out
Ruby’s Inn at Bryce Canyon
Branding Campaigns // Recovery Campaign Illustrations
Bear Lake Utah-Idaho
Brand Strategy // Visual Identity
Heber Valley Utah
Branding Campaigns
Utah’s Canyon Country
Branding Campaigns // Recovery Campaign Illustrations
Flagstaff Arizona
Website Homepage Animated Video
Tuacahn Amphitheatre
Branding Campaign // On-going Show Campaigns
Visit Dinosaurland Utah
Destination Character Illustration Campaign
Visit Cedar City Utah
Destination Campaign
Discover Davis Utah
Destination Rebrand // Destination Campaign
Discover Bristol Tennessee
COVID-19 Recovery Campaign
Laredo Texas
Destination Rebrand
Madera County California
Destination Character Illustration Campaign
Bryce Canyon
Social Campaign // Recovery Campaign
Case
Studies
Meanwhile, browse some of our awesome partners’ projects.
SEE HOW SEVEN SOCIAL POSTS
Reached Over 1 Million People And More Than 100,000 Engagements.
HOW SOCIAL ADS
Increased The Hola Laredo Podcast’s Listenership By 657% In One Month.
