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The Rebrand
First, the Cedar City – Brian Head tourism bureau needed an updated visual identity, which starts with the logo.
Cedar City plays host to the annual Utah Shakespeare Festival, which serves as one of the main seasonal draws for tourism. The bureau wanted to embrace this aspect of their identity, but add to it with updated assets and messaging.
The Campaign
Knowing that the Utah Shakespeare Festival was going to continue to be one of things that Cedar City was most well known for, we developed an identity and campaign that could expand upon that brand equity to promote the other fun things to do in the area.
While perhaps not as dramatic as the Bard himself, we were proud to have this quirky campaign take center stage for a summer.
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