Relic Agency


Heber Valley

We are proud of the different ways we’ve been able to communicate the brand identity and emotional benefits of Heber Valley, which is a very different destination in summer than it is in winter.

Greetings From
Heber Valley

We developed a social media campaign during the winter season that captured the seasonal fun of Heber Valley using vintage, postcard-style designs.

Instead of being “just an ad”, we strived to create shareable assets that would look like the kind of thing you would save a background on your computer.

Greetings from Heber Valley // Heber Valley, UT // Vintage Postcard Social Campaign

Choose Your

Heber Valley came to us with a specific problem: visitors didn’t understand how many different things there were to do in the valley. The “Choose Your Adventure” campaign was designed to address this need for better communication while staying within the destinations established tone and visual style.

We tested digital ads against each other in online channels to optimize performance and marketing spend.

Choose Your Adventure // Heber Valley, UT // Branding Campaign

Get Into a
State of Play

Get Into a State of Play // Heber Valley, UT // Branding Campaign

The “State of Play” campaign was ran as an effort to drive the requesting of itineraries, with different executions tied to a specific type of itinerary.

Video assets and photography were crucial to the campaigns success, and have served as reusable content across multiple channels.

Get Into a State of Play // Heber Valley, UT // TV Spot

More to
Check Out

Ruby’s Inn at Bryce Canyon

Branding Campaigns // Recovery Campaign Illustrations

Bear Lake Utah-Idaho

Brand Strategy // Visual Identity

Heber Valley Utah

Branding Campaigns

Utah’s Canyon Country

Branding Campaigns // Recovery Campaign Illustrations

Flagstaff Arizona

Website Homepage Animated Video

Tuacahn Amphitheatre

Branding Campaign // On-going Show Campaigns

Visit Dinosaurland Utah

Destination Character Illustration Campaign

Visit Cedar City Utah

Destination Campaign

Discover Davis Utah

Destination Rebrand // Destination Campaign

Discover Bristol Tennessee

COVID-19 Recovery Campaign

Laredo Texas

Destination Rebrand

Madera County California

Destination Character Illustration Campaign

Bryce Canyon

Social Campaign // Recovery Campaign


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