Utah’s Canyon
Country

San Juan County is best known for Monument Valley, the iconic backdrop of the American West. We designed a campaign playing on the “monumental” reputation to help promote the other types of experiences available around the region.

The “Make it Monumental” campaign focused heavily on emotional benefits, and was targeted especially to drive markets who understood the connection to Monument Valley.

San Juan County was one of the first DMO’s in the region to lead out with messaging related to responsible masking amid the COVID-19 pandemic.

The “Recreate Responsibly” campaign highlighted how each of the different types of people who most enjoy San Juan County, both visitors and locals, could do their part in recreating safely and responsibly according to local guidelines and mandates.

Everyone knows you should listen to your mother. We developed a fun campaign personifying Mother Nature leaving notes and giving the kind of counsel all wise mothers have for their children. placement.

We created visual assets for use across social media and other online placement. The core message: It’s time to go outside and explore.