Heber Valley
Utah

We developed a social media campaign during the winter season that captured the seasonal fun of Heber Valley using vintage, postcard-style designs.

Instead of being “just an ad”, we strived to create shareable assets that would look like the kind of thing you would save a background on your computer.

Heber Valley came to us with a specific problem: visitors didn’t understand how many different things there were to do in the valley. The “Choose Your Adventure” campaign was designed to address this need for better communication while staying within the destinations established tone and visual style.

We tested digital ads against each other in online channels to optimize performance and marketing spend.

The “State of Play” campaign was ran as an effort to drive the requesting of itineraries, with different executions tied to a specific type of itinerary.

Video assets and photography were crucial to the campaigns success, and have served as reusable content across multiple channels.