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The Rebrand
Laredo had a problem with their visual identity – it was too “Texas”. Not that being in Texas is a bad thing! But as a border town extremely influenced by the culture of Mexico, Laredo didn’t fit the American cowboy identity often associated with Texas in general. So, it was time for a rebrand.
Besides redesigning their logo and style guide, we also helped clarify their brand positioning as a destination going forward.
The Campaign
Juntos means “together” in Spanish, and is the perfect word to describe the mixing of cultures in the pursuit of progress that defines the Laredo brand of the future.
With their new visual identity in place, we then worked with Laredo to run a multi-channel ad campaign promoting togetherness, unity, and the sharing of culture in this vibrant destination where visitors can experience the real Laredo.
More to
Check Out
Ruby’s Inn at Bryce Canyon
Branding Campaigns // Recovery Campaign Illustrations
Bear Lake Utah-Idaho
Brand Strategy // Visual Identity
Heber Valley Utah
Branding Campaigns
Utah’s Canyon Country
Branding Campaigns // Recovery Campaign Illustrations
Flagstaff Arizona
Website Homepage Animated Video
Tuacahn Amphitheatre
Branding Campaign // On-going Show Campaigns
Visit Dinosaurland Utah
Destination Character Illustration Campaign
Visit Cedar City Utah
Destination Campaign
Discover Davis Utah
Destination Rebrand // Destination Campaign
Discover Bristol Tennessee
COVID-19 Recovery Campaign
Laredo Texas
Destination Rebrand
Madera County California
Destination Character Illustration Campaign
Bryce Canyon
Social Campaign // Recovery Campaign
Case
Studies
Meanwhile, browse some of our awesome partners’ projects.
SEE HOW SEVEN SOCIAL POSTS
Reached Over 1 Million People And More Than 100,000 Engagements.
HOW SOCIAL ADS
Increased The Hola Laredo Podcast’s Listenership By 657% In One Month.
