UVHBA hired us to help advertise their annual Parade of Homes in 2012. The Parade is their biggest revenue builder and attracted about 8,000 visitors. After a couple of years going strictly by the book, we convinced UVHBA to take a leap of faith in 2014 and truncate their budget into only 30 days. That year, ticket sales increased by 32 percent. In 2016, over 25,000 people came to the parade.