‘Love, Mother Nature’ Campaign:

Overview

In 2023, Relic launched the ‘Love, Mother Nature’ campaign for San Juan County, UT, aimed at increasing brand awareness and bookings through targeted digital advertising strategies. This holistic approach was designed to optimize budget allocations while maximizing impact across diverse media channels.

Analysis

• In-State Impact: Paid social campaigns saw
• a 58% increase in impressions, an 86% rise in clicks, and a 46% reduction in cost-per-click (CPC).
• Out-of-State Effectiveness: Impressions and clicks doubled, effectively broadening the reach without increasing the budget.
• Display Ads: Achieved 1.3 million impressions with an exceptional 4.4% click-through rate (CTR), outperforming industry averages by 836%.
• Search Engine Success: Google Search ads were revamped, leading to an 83% increase in website traffic.
• Moab Visitor Focus: Specific ads targeting potential Moab visitors realized a 5.4% CTR, which is 500% higher than industry benchmarks.

Conclusion

The ‘Love, Mother Nature’ campaign not only enhanced San Juan County’s visibility but also significantly increased visitor spending by $1.6 million in targeted areas. The impressive outcomes of the campaign earned Relic a 35% increase in budget for future campaigns in 2024 from Utah Canyon Country, affirming the success and effectiveness of their comprehensive digital strategy.