CASE STUDY

Record-Breaking Sales

for Tuacahn’s Annual BOGO Event

Highlights

Utah paid social conversion rate

19.3%

Utah paid social cost per conversion

$3.30

Utah retargeting conversion rate

29.7%

Facebook leadsimproved by

$2.89

Paid search conversion rate

13.3%

Paid search sales revenue

$166,570

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Overview

Since 2014, Tuacahn Amphitheatre has partnered with Relic to promote their annual 72-hour BOGO 50% off ticket sale, a key revenue event. For the 2022 campaign, Relic revamped the media strategy, integrating advanced paid social and search advertising techniques to enhance sale awareness and drive purchases.

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Analysis

The 2022 campaign introduced a sophisticated mix of targeting, retargeting, and optimized ad placements that significantly outperformed previous years:

Paid Social Strategy: Achieved a 19.3% conversion rate in Utah, with an impressively low cost per conversion of $3.30.
Retargeting Efforts: Excelled with a 29.7% conversion rate and an even lower cost per conversion of $2.89, highlighting the effectiveness of tailored audience engagements.
Paid Search Impact: Garnered a 13.3% conversion rate, contributing $166,570.47 directly to sales revenue.

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Conclusion

The updated approach not only surpassed previous sales records, reaching $2,156,000—an increase of $270,000 over the prior year—but also set new benchmarks for digital marketing efficiency at Tuacahn. This record-setting performance underscores the power of a finely tuned ecommerce strategy and Relic’s expertise in maximizing ROI through digital channels.

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