CASE STUDY
Views of first major Beach Easy production in the first 3 weeks
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In October 2022, Relic took the helm as Myrtle Beach’s Agency of Record for owned media, initiating a pivotal shift to a more immersive media presence. Our strategic mission involved developing ‘Beach Easy,’ a dedicated media hub designed to encapsulate the essence of Myrtle Beach through various engaging shows and podcasts like “Life’s a Beach” and “I speak Mama.”
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Faced with the challenge of differentiating Myrtle Beach in a competitive travel market, Relic deployed a multi-platform approach to captivate diverse audiences. We orchestrated the production, management, and distribution of content across podcasts and YouTube shows, ensuring each piece resonated with intended demographics while maintaining brand consistency. The non-reliance on paid boosts meant organic growth was critical, achieved through strategic content sharing and community engagement practices.
GET SIMILAR RESULTSWhile this new brand is still in its infancy, Visit Myrtle Beach has already launched a new beer line using the new visual identity. In addition, the first major media production under the Beach Easy brand received over 350,000 views across all platforms in the first three weeks of launch using our owned media strategy.
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If you’re interested in taking your owned media efforts into new territory and seeing incredible levels of success like Visit Myrtle Beach… we need to talk.
